Job Search

Common Mistakes That Are Stopping You From Landing That Job You Want

1. You Keep Your Search Between You and Your Laptop

Getting a job is a team sport, and savvy people build teams of advisers who work to help them succeed through support and advice. For example, some people are best at helping you identify strengths and weaknesses. They can review your resume, make introductions, and provide honest feedback.

Others will encourage you when you’re ready to throw in the towel. So, don’t let your computer be your only confidant. Reach out to your network for help and support.

2. You Only Apply Through Traditional Means

Whether you’re targeting smaller firms or big brands, don’t forget that many companies pay a referral fee to employees who find the next hire—meaning there’s something in it for everyone when you get referred. And, it’s the best way to get hired.

So, don’t be afraid to ask friends, relatives, and contacts to refer you to open positions where they work. So long as you’ve done your due diligence beforehand and you’re considerate about it, they’ll likely help you out if they can.

3. You’re Only Going After Big Companies

If you cannot name five up-and-coming organizations in the industry you’re targeting, you don’t really know the sector as well as you think you might.

Lesser-known companies may not be as sought after as the Google’s and Microsoft’s of the world, but they may just have a culture where you’ll thrive and the opportunity you’re looking for. If you’re pursuing big-name firms because they’re all you know, you need to expand your search.

4. You (Always) Communicate Assertively

Many people strive to project a sense of control and competency. That makes sense because in order for others to have confidence in you, you need to have confidence in yourself.

However, if you overdo it, you can turn people off. Allowing yourself to be honest—when networking, for example—can help others connect with you more easily.

Nobody wants to be sold anything, and most people are not impressed by bravado. Remember that being vulnerable from time to time may be one of the best things you can do for yourself as a job seeker.

5. You Doubt Yourself

Some people spend precious emotional energy assuring themselves that the hunt is taking as long as it is because they simply aren’t good enough. And when you stop believing in yourself, you’re in trouble.

Don’t rush into a decision like taking a position you feel uneasy about or heading back to school simply out of fear. Instead remind yourself of all the reasons you might not be getting a call back that have nothing to do with you (like if you’ve been applying to roles you truly aren’t qualified for).

6. You Don’t Play to Your Strengths

The other day I worked with a student who had an unbelievable talent for numbers, yet the roles she had applied for only marginally allowed her to use her unique talent. So, while she had a skill that differentiated her from others, she wasn’t targeting jobs that allowed her to demonstrate what she did best.

Ask yourself what it is that you excel at, and don’t be scared to use these attributes as a starting point. Target roles that would maximise your talents: You’re more likely to get a call back—and achieve greater job satisfaction and career success after you’re hired.

Job Search

Common Resume Mistakes to Avoid

Writing your own resume is a pretty tricky task when you’re on the hunt for a new position. It’s not easy to write a document that explains your background, experiences and is supposed to fit on 1-2 pages ! After all, this is the piece of information that’s supposed to catch a hiring manager’s eye and get you an interview, you want it to be the best it can possibly be, right? While there’s no secret formula to the perfect resume, there are a few common mistakes that keep making their way onto resumes.

1. Being too specific OR leaving out important details
This is tricky. Resumes are concise documents but leaving out important information can impact a hiring manager’s opinion and being long-winded can lose their attention. When crafting your resume, think about what matters in each of your positions. What have you accomplished that a hiring manager would careabout? Cut out the extra fluff words and focus on the valuable details.

2. Highlighting every responsibility
Bottom line, a hiring manager will not want to know every single thing you do in your position. Consider the role you’re interested in and match those responsibilities with your previous accomplishments. You want a hiring manager to see similarities between their opening and your experience.

3. Not showing your accomplishments
Going along with #2, don’t just list what you do, showcase how you’ve made an impact in your positions. Did you manage a team? Or did you manage a team that increased sales by X amount? Don’t be modest when it comes to the results you’ve created in your career.

4. A messy resume
One of the most common mistakes is having a disorganized and crammed resume. There are great free resume template resources if you’re not great at formatting resumes. Look at your resume objectively; it should have a clean and clear design, be easy to read and have some white space. According to studies, you have about 6 seconds to make an impression on a hiring manager. If they can’t read your resume, they won’t consider you!

5. Leaving out keywords
Recruiters and hiring managers often have systems in place throughout the screening process where they will look for certain keywords like specific software or technology experience and if they don’t see it, buh-bye! Treat your resume as an SEO challenge. Think of common and relevant keywords that match up the position description you’re applying to.

Avoid these 5 and you’re on your way to resume success! If you’re ready to submit yours today, apply to one of our current marketing, creative or IT jobs in Minneapolis!

Job Search

3 Common Job Search Myths:

Between the advice of almost 1 million on LinkedIn with the terms career and job search in their titles, and the well-meaning suggestions of friends and family (many who haven’t job searched in 5+ years), it can be tough to separate the two.


🤜 A GREAT RESUME WILL GET YOU PAST ATS Job boards are saturated with applicants, which means they can be like black holes for you resume – no matter how great it is.

Bypass applying online as a first point-of-entry by focusing on landing referrals., THEN wow them with a great resume that can then be submitted online AND read by Applicant Tracking Software systems.

Only 7% of employee referrals apply for roles, but this accounts for 40% of hires.

🤜 JOB HOPPING LOOKS BAD Long-time loyalty is appreciated, but when achievements are highlighted, those that leave every 2 to 3 years are not penalized.

The opposite is true, and it’s fast becoming the norm that employees will begin a new job search once the challenge faced before them is complete. In fact, large pay raises are less likely when your experience takes place with one company. More myths busted in my most recent blog (link in comments)